How we work

What actually happens after you get in touch.

No discovery theatre, no six-week onboarding. The review is free, the roadmap is ordered by what your practice earns from, and the work starts in code rather than in a document.

Start with the review
1 Free · 48 hours

Practice visibility review

You answer five questions. We go and look at your actual search visibility against the practices currently taking those searches, and come back with what we find.

What we do
Which treatment searches you rank for and which competitors own
Map pack position across your highest-value suburbs
Technical issues holding back pages you already have
A prioritised list of what we would do first, and why
What we need from you

Your website address, your location, and which treatment you want more of. Nothing else at this stage.

2 Week 1

One call, no pitch deck

We walk through what we found. If we do not think we can move the needle for you, this is the call where we say so — and it happens often enough to be worth stating.

What we do
Share our screen and show you the live data behind our findings
Explain the competitive picture in your specific catchment
Confirm whether your area is still available
Scope and price the engagement, with fixed deliverables
What we need from you

Forty-five minutes and an honest answer about what the practice is trying to grow.

3 Weeks 1-2

Roadmap ordered by production value

Not a list of every SEO task that exists. A sequence, starting with the treatments that carry the practice and the gaps where competitors are weakest.

What we do
Map treatment and location searches with real demand in your catchment
Order the work by production value, competitive gap, then effort
Set the page architecture, including room for locations you have not opened yet
Agree what we report against each month
What we need from you

Website and Google Business Profile access, and a sign-off on the priority order.

4 Ongoing

We build it, in code

The part most agencies outsource or hand back to you as recommendations. Technical fixes get written and shipped by us. Content gets drafted by us and clinically approved by you.

What we do
Technical work implemented directly — speed, crawlability, structured data
Treatment and location pages written, built and published
Google Business Profile and citation work per location
Authority content targeting the research your patients actually do
What we need from you

Roughly an hour a month from a clinician to confirm nothing misrepresents your clinical practice.

5 Monthly

Reporting you can actually read

What we did, what moved, what is next. Reported against enquiries and visibility for the treatments you care about, not against a keyword count.

What we do
Plain-English monthly report, no filler graphs
Position movement on the treatments and locations we prioritised
What is planned for the coming month and why
Direct access to ask about any of it
What we need from you

Tell us what is arriving at the front desk. It is the only data we cannot see.

Expectations

A realistic timeline, based on what we have actually seen.

These windows come from our own engagements, not from industry averages. Your site's starting condition moves them either way.

Window What typically moves What it looks like
Weeks 1-2Review and roadmapYou know exactly what is wrong and in what order we will fix it
Weeks 4-6Technical fixesSpeed, crawlability and indexation improvements measurable in Search Console
Weeks 8-12First ranking movementTreatment pages entering striking distance; the Washington site was ranking at ten weeks
Months 3-4Visible position gainsTreatment and location pages reaching page one for real queries
Months 5-6CompoundingEnquiry volume changing rather than just rankings. Dallas broke an 18-month plateau here
Beyond 6Asset behaviourNew pages rank faster because the site has authority. This is the part you keep

If anyone promises you first-page rankings for competitive dental treatment searches in under three months, ask them which engagement they are basing that on.

Reporting

Monthly, in plain English

What we did, what moved, what is next. Written to be read by a practice owner, not by another SEO. No 40-page PDF of graphs nobody opens.

Access

Direct to the strategist

Email, call or message the person doing the work. Small team, no ticket queue, no account manager translating your question.

Commitment

Cancel with 30 days notice

We recommend planning for six months because that is when compounding shows. It stays a recommendation, not a contract term.

Exclusivity

One practice per catchment

We will not take two practices competing for the same treatment searches in the same area. If yours is taken we say so on the first call.

Step one is free and takes five questions.

No card, no obligation, no sales sequence afterwards.

Get my visibility review