Most patients never scroll past the map.
For “dentist near me” and every same-day search, the local three-pack takes the click before organic results get read. Local SEO is the work of being in it — for each of your locations, for each treatment worth booking.
Searches this work targets
All of these resolve locally. None of them are won with a single services page.
The five levers
What actually moves a practice into the three-pack.
Local ranking is proximity, relevance and prominence. Proximity you cannot change. The other two are entirely work.
Google Business Profile depth
Categories, services, treatment attributes, hours, photos and Q&A completed properly. Most practice profiles are half-filled, which is a relevance signal being left on the table.
A real page per location
Not a template with the suburb swapped in. Each location gets its own team, treatments, parking, transport and area context — enough that it deserves to rank.
Citation and NAP consistency
Name, address and phone identical everywhere they appear. Inconsistency is one of the most common reasons a well-run practice sits below a worse one.
Treatment × location coverage
The searches that convert are a treatment plus a place. We map which combinations have demand in your catchment and build for the ones worth having.
Reviews as a ranking input
Volume, recency and what the reviews actually mention. We advise on the system; we do not write or buy reviews, and you should walk away from anyone who offers to.
Multi-location, three sites, zero to 1,700
A Washington practice with three locations went from no organic presence to 1,700+ monthly visits in seven months, on location pages and profile work built correctly at launch.
Read it →Multi-location
Locations should not compete with each other.
The most common failure in a growing group is two or three pages fighting for the same searches, splitting authority and leaving Google to guess which one to show. Usually it guesses wrong.
We architect the site so each location owns its own catchment and treatment set, with internal linking that reinforces rather than dilutes. Built once, it absorbs the next location without a restructure.
See how we workBefore
After
Where do you sit in the map pack today?
We will check your highest-value suburbs, name who is above you, and tell you what is holding you there.
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