Stop Bleeding Downloads to Inferior Apps.
Building a great app is only 10% of the battle. If you don't understand how the iOS App Store and Google Play algorithms rank keyword fields, calculate review sentiment, and measure screenshot CTR, your app will never see organic growth.
ASO is Completely Disconnected from Web SEO
You can't treat the App Store like Google. Backlinks don't matter here. We focus purely on the native algorithmic triggers that dictate category rankings and search visibility.
Review Sentiment Velocity
App store algorithms measure how fast you accumulate positive reviews. We implement in-app review prompts at the precise moment of user delight to surge your ratings and protect your rankings.
The Competitor Tear-Down
Enter your app and a competitor's app. We'll show you exactly which keywords they are beating you on.
ASO Questions Answered
No, App Store Optimization strictly focuses on algorithms native to the iOS App Store and Google Play Store. While an app download landing page can rank in Google Web Search, ASO tactics (like screenshot CTR and keyword field optimization) are specifically designed to increase install velocity from within the app stores.
Critical. App store algorithms heavily weigh review sentiment, star rating, and review velocity. If you are ranking #1 but have a 2.3-star rating, your install rate will plummet, which signals the algorithm to aggressively demote your app.
This entirely depends on your audience demographics and revenue model. Generally, iOS users have higher lifetime value (LTV) and in-app purchase rates, making the App Store a priority for monetization, while Google Play can drive higher sheer volume.
We recommend iterative testing cycles every 4 to 6 weeks. Changing your title or subtitle too frequently prevents the algorithm from indexing you properly, but leaving it stagnant causes keyword decay.
Indirectly, yes. If your app is over the cellular download limit (e.g., 200MB on iOS), users on mobile data will cancel the download, hurting your install rate and telling the algorithm your app is poorly optimized.